Global ETD Search
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Showing 1 to 1 of 1 for “"Associative memory network"”.
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PERSUASION IN REWARD-BASED CROWDFUNDING: THE ROLE OF VISUAL IMAGE
As a new form of fundraising for business startups, crowdfunding (CF) benefits the entrepreneurs by (1) overcoming geographical constraints (Agrawal et al., 2011); (2) adding publicity (e.g., Belleflamme et al., 2013); (3) enabling them to collect “wisdom of crowds” (Collins & Pierrakis, 2012). To …