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Showing 1 to 1 of 1 for “"Associative Propositional Evaluation (APE) Model"”.
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Implicit and explicit attitudes: an examination of the efficacy of anti-sugar public health campaigns
… of paired sample t-tests and structural equation modelling (SEM). This study provides evidence that anti-sugar PHCs influence consumers' explicit and implicit attitudes toward SSBs, and that changes in explicit attitudes mediate changes in implicit attitudes, and vice-versa. Specifically, …