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Showing 1 to 1 of 1 for “"Aristotelian Rhetorical Persuasion"”.
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Pick Me! Pick Me!: Using Aristotelian Rhetorical Persuasion and Advertising Appeals for Self-Promotion
… project combines contemporary and classical rhetorical persuasion and applies them to self-promotion. Aristotle’s triad of modes of persuasion, ethos, pathos, and logos, represents classical persuasion. Appeals from advertising, such as humor, fear, music, and argumentum ad populum, represent …