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Showing 1 to 20 of 444 for “"Appeals"”.
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Rhetorical Appeals in Design for Social Change
… sought to map and understand the rhetorical appeals (i.e., logos, pathos, ethos) in design for social change. This research is a pragmatic primarily qualitative study developed in three stages. (1) The researcher examined design products for social change (i.e., animated viral videos) with …
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The zoning board of appeals in operation
Thesis (M.C.P.) Massachusetts Institute of Technology. Dept. of Architecture, 1947.
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The Scientific Frontier within Presidential Appeals to Science
Within presidential appeals to scientific advancement, we can better see how presidents marshal the ethos of science to advance an agenda as reasonable and objective. The presidents also draw upon a trope that Ceccarelli (2011) identifies as central to inspirational scientific rhetoric: the …
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The recurring appeals of the Mormon rhetorical vision
This study investigates the recurring appeals of the Mormon rhetorical vision, appeals that help account for the growth of the Mormon Church which is now eight million; Bormann's Fantasy Theme Analysis, a communication model that explains how small groups develop imaginative ideas and concepts …
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The function of photographs in fund raising appeals
This study examined the function of photographs in a direct mail appeal used by World Vision Canada. Specifically, it sought to determine if donors' response rates and financial contributions would be differentially affected by the presence or absence of a photograph, or by the type of photograph …
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An Experimental Study of Altruistic and Selfish Appeals
Made available in DSpace on 2014-12-11T23:56:09Z (GMT). No. of bitstreams: 1 7114981.pdf: 3178838 bytes, checksum: 38852a41ac4e155adc25c3d67fe920d0 (MD5) Previous issue date: 1970
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Religious appeals in the popular presentation of cosmology
… for a lay audience, I argue that these religious appeals present a particular model, or picture, of cosmology to the public. Through the religious language, metaphors, and images, the texts create scientific-religious imagery which gives cosmology and cosmologists religious functions (e.g., the …
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A content analysis of guilt appeals in animal welfare campaigns
<p>Guilt appeals are common promotion strategies used by animal welfare organizations and animal shelters; however, little research has paid enough attention to the formation of guilt appeals and the association among different elements of guilt appeals. The purpose of this study is to investigate …
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Are U.S. and French Cultural Differences Reflected in Advertising Appeals?
… and Gelb with some of Pollay's value appeals used in advertising, this study successfully replicated 3 of 8 dependant relationships when analyzing the content of print magazines in U.S. and France. Going beyond the scope of a highly educated audience in which Hofstede's cultural …
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Problem resolution appeals used in television advertising: a content analysis
… this study was to analyze the problem resolution appeals used in television advertisements. Data were collected by videotaping advertisements shown on local affiliates of the three national networks during September 1984, in Blacksburg, Virginia. An instrument developed for the study was used to …
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The Effect of Emotions and Imagery Appeals on Visual Consumption Experiences
… generally observed positive effects on imagery appeals and consumption decisions. The same results indeed, can be achieved considering consumers predisposition to emotional experiences. When participants are low in imagery abilities (as well as when they show low need for emotion attitudes), …
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The impact of ad appeals and source types on ad trust
Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-10-19 without embargo terms
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Exploring the impact of emotional appeals in advertising: Effects on message recall
Emotional appeals have been found to influence message recall, yet prior research offers mixed conclusions on whether positive or negative appeals are more effective. For example, Akram et al. (2018) reported stronger recall for negative appeals, while Bolls et al. (2001) found the opposite. …
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Decision-Making at the Court of Appeals Level Involving Religious Liberty Cases
… the factors affecting United States Courts of Appeals judges' decision-making in religious liberty cases. I hypothesize that gender, race, religious background, prior judicial experience, circuit, region and litigant status will all influence the way judges vote in religious liberty cases. The …
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Playing the Christ Card: Courting Christians through Religious Appeals in Political Campaigns
… exploration of the effects of religious campaign appeals on prospective voters. Specifically, this interdisciplinary investigation develops a theoretical framework and subsequent expectations as to how religious appeals are likely to activate individual religiosity thereby influencing the …
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The Relative Effectiveness of Referents of Fear Appeals in Pesticide Safety Communications
Made available in DSpace on 2015-05-12T22:32:29Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 7317580.PDF: 4529414 bytes, checksum: 91551f436fdf87746cf321dd5a32b4e7 (MD5) Previous issue date: 1973
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The graphic side of fear: The effects of anti-tobacco graphic threat appeals
… was conducted to classify graphic threat appeals and develop stimulus materials for the primary study. For the primary study, three graphic threat appeal conditions were evaluated by Amazon Mechanical Turk (MTurk) users (<em>N</em>=200). Findings suggested that the graphicness of the …
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Functional decentralization in the United States Court of Appeals for the Fourth Circuit
… decentralization to the United States Court of Appeals for the Fourth Circuit for the years 1968-1970. It was expected that there would exist a number of smaller specialized sub-courts handling particular issue areas. While a number of statistically significant individual patterns were found, …
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