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Showing 1 to 3 of 3 for “"Apparel store"”.
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Relationship between apparel store satisfaction and patronage behaviors of black college-age consumers
… was to determine the relationship between apparel store satisfaction and the patronage behavior of black college-age consumers. In addition, perceptions of the store attributes, the importance attached to the attributes, and personal characteristics were investigated separately and in …
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Marketing to the U.S. Hispanic Consumer: Apparel Preferences and Strategies.
… about the U.S. Hispanic market in regards to apparel preferences and to discover how these products were being promoted to the Hispanic consumer. The literature suggests that the growth of the U.S. Hispanic market will lead to a greater demand for apparel. However, there is not much known …
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The importance of, and satisfaction with, store attributes when buying casual wear : a study among black Generation Y consumers
… retail experience is determined by numerous store attributes that interact, implying that apparel retailers (and stores selling casual wear in particular) should be concerned with store attributes that are important to their target market as well as their satisfaction with the current store …