Global ETD Search
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Showing 1 to 1 of 1 for “"Anita Roddick"”.
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Narrating The Body Shop: A story about corporate identity
… corporate narrative of which the founder, Anita Roddick, has been the primary storyteller. Specifically, the thesis examined the relationship between the founder’s (charismatic) leadership and the organisation’s identity in a value-driven company. Within this context, the founder’s …