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Priming Bush (vs. Obama) increases favorable evaluations of American brands: An intersubjective value perspective

Kwan, Letty Y.University of Illinois at Urbana-Champaign2011

… values. Results from two studies reveal that Americans believe that George Bush and iconic American businesses embody the same intersubjective values (Study 1). Moreover, priming Bush increases Americans’ evaluations of iconic American businesses and priming Obama decreases it, despite the …

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