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Showing 1 to 1 of 1 for “"American auto industry"”.
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From the arsenal of democracy to 0% financing: Promotional communication at General Motors
… despite widely reported safety problems, many Americans believed SUVs to be safe. Likewise, GM used greenwashing PR and CSR to portray the corporation as environmentally conscious while lobbying against Corporate Average Fuel Economy (CAFE) regulations. Through these PR and advertising …