Global ETD Search
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Showing 1 to 2 of 2 for “"Alfa Romeo"”.
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The effect of experiential analogies on consumer perceptions and attitudes
… were used in a recent ad campaign for the Alfa Romeo Spider and are prime examples of an experiential analogy. The predominance of experiential analogies in recent advertisements suggests that they are persuasive. Yet understanding what comes to mind when consumers process these comparisons …
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The Cassa Integrazione Guadagni, unemployment welfare and industrial conflict in post-war Italy, 1941-1987
This PhD thesis tracks the history of the Italian unemployment welfare during the second half of the twentieth century, offering an account of why the Italian system of social security never established a universal safety net against unemployment, choosing instead a social policy system targeted on …