Global ETD Search
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Showing 1 to 5 of 5 for “"Alcohol marketing"”.
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The Buzz Behind Alcohol Advertising: A study of how alcohol advertisements on social media impact behavior
<p>Alcohol advertisements are known to be appealing and memorable, and several researchers have investigated what makes these advertisements so attractive. Several trends have emerged regarding the content within alcohol advertisements: themes of parties, celebration, and social success within …
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Binge Alcohol Effects on the Prefrontal Cortex
… binge drinking in the past 30 days. Increased alcohol marketing in recent years has particularly targeted women, causing a 36% increase in the last 10 years in the number of women who are engaging in binge alcohol consumption. Since women appear to be more vulnerable to the harmful neurological …
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The role of the media in shaping young people’s drinking cultures, practices and related identity making: studies of multiple media platforms
… the media platforms (magazines, television, marketing, Social Network Sites (SNS)) young people (11-21 years) engage with portrayed alcohol, it’s use and related practice. Young people’s own perspectives, interpretations and experiences were also explored, in order to better understand the …
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Alcohol policy and regulation: public opinion amongst young adults in Khayelitsha, South Africa
South Africa has one of the highest rates of alcohol consumption in the world. It is important to study public opinion of alcohol regulatory policies as it plays a crucial role in the success of policy measures. There is a dearth of research on public opinion of alcohol policies in developing …
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Coverage of alcoholism and the consequences of alcohol use in lay magazines: A content analysis
… of year 2006 were reviewed for their content on alcohol. Content analysis was conducted to determine how the subject was treated in chosen lay magazines. The publications, the top selling magazine targeting women, the top selling magazine targeting men and the top selling magazine targeting the …