Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"Alcohol Advertising"”.
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BOTTLED FANTASIES: COLLEGE STUDENTS' INTERPRETATIONS OF ALCOHOL ADVERTISING AND ITS EFFECTS
This dissertation deals with the impact of alcohol advertising, which associates drinking alcohol with many desires and values psychologically appealing to young people. As traditional research on alcohol advertising's impact focused on a direct link between exposure and alcohol consumption, this …
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Love the ads - love the beer: young people's responses to televised alcohol advertising
… 20 months after the introduction of alcohol brand advertising on New Zealand television, which resulted in a fourfold increase in televised alcohol advertising and a 42% increase in overall alcohol advertising. The primary aim of the research was to examine the nature of the …
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The Buzz Behind Alcohol Advertising: A study of how alcohol advertisements on social media impact behavior
<p>Alcohol advertisements are known to be appealing and memorable, and several researchers have investigated what makes these advertisements so attractive. Several trends have emerged regarding the content within alcohol advertisements: themes of parties, celebration, and social success within …
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Essays On Health Economics
… essays of this dissertation study the effect of alcohol advertising on individual drinking, alcohol firm advertising decisions, and the relationship between education and mortality. The first essay focuses on the possible effects of alcohol advertising on youth drinking. Researchers still …
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Exploring the complex policy formulation process of the draft Control of Marketing of Alcoholic Beverages Bill in South Africa
… such products. Of these 'industrial epidemics', alcohol is a major contributor to the health burden in South Africa. In the year 2000, 7.1% of all deaths and 7% of total disability-adjusted life years have been ascribed to alcohol-related harm in the country. The tangible and intangible costs of …