Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Alþjóðaviðskipti og markaðsfræði"”.
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The peculiar problems of the gaming industry : customer retention in MMOPRGs
In this thesis I explore the circumstance of MMORPGs losing subscribers. I suspect that they stop playing because of three intertwined and connected reasons 1. Wrong product placement 2. Only acquisition marketing 3. Not enough knowledge about the customers A survey showed that players stop playing …
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Market entry modes of Icelandic fisheries companies
The aim of this research is to study the market entry modes of Icelandic fisheries companies that are exporting marine goods to the United States via Boston. A market entry model which consists of various influencing factors will be used to assess the market environment. The results from the model …
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Instagram marketing : a study about the effect of visual content on customer engagement in the airline industry
Companies are consistently trying to attract the attention of consumers in different ways and social media can be used as a tool for achieving this. Great engagement on social media is important since it tends to create loyal customers and loyal customers may lead to an increased revenue for …