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Showing 1 to 1 of 1 for “"Airbnb (Firm)"”.
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Exploring Maltese millennials’ main motivations for choosing Airbnb as their preferred accommodation and experience holiday
… research study, the research topic chosen is Airbnb, focusing on the research problem of the peer-2-peer (P2P) online platform and its popular target market, millennials. Literature and research have shown, however, that studies on motivations to use Airbnb do not address specific …