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Showing 1 to 1 of 1 for “"Ai Influencer Marketing"”.
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When humans anthropomorphize non-humans: The impact of interactivity and human motivation on anthropomorphism and persuasion
As artificial intelligence (AI) technology advances at a rapid pace, the boundary between humans and AI is becoming increasingly blurred. This dissertation primarily focuses on the role of anthropomorphism in AI-driven persuasion. Anthropomorphism serves as a foundational mechanism through which …