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Showing 1 to 1 of 1 for “"African Americans and advertising"”.
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Disempowering through definition: a dialogic ethics for understanding consumer vulnerability through Nike's 'Mike and Spike' advertising and African American consumer history
Through socio-historical and market analysis and through the lens of ethical theory, this research argues that past thinking about vulnerable audiences is insufficiently grounded in evidence, unsubtle in its understanding of markets, and unselfconscious about its own paternalism. As a result, such …