Global ETD Search
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Showing 1 to 2 of 2 for “"Advertorial"”.
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South African travel writing and bias
… of more modem biases such as direct advertising, advertorial usage, as well as the acceptance of 'freebies' and barter agreements, none of which has been given much attention in previous research. The sheer existence of these and other biases within the modem South African travel and leisure …
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A Qualitative Analysis of the Native Advertising Model with Reference to the Conventions of Journalism
Native advertising has rapidly gone from a relative unknown form of content marketing to a highly sought-after form advertising online in a few short years. With the help of ad blocking services and consumer rejection of advertisements that consumers perceive to invade their privacy, native …