Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 1439 for “"Advertising."”.
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Targeted persuasive advertising
… of this thesis consider a firm’s choice of advertising campaign when advertising may be conditioned on the preferences of individual consumers. In essay one, I show that a monopolist will use such advertising to turn sub-marginal consumers, who are not quite willing to pay for the good, into …
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Accuracy in advertising
Thesis (M.B.A.)--Boston University, 1929. This item was digitized by the Internet Archive.
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Children's advertising literacy : empowering children to cope with advertising. A multiperspective inquiry into children's abilities to critically process contemporary advertising
… has germinated from AdLit (short for Advertising Literacy), which is a nearly completed four-year interdisciplinary research project (2014- 2018) funded by VLAIO (Flanders Innovation & Entrepreneurship). This project is based on a collaboration between 19 researchers at four Flemish …
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Fashion Advertising, Men’s Magazines, and Sex in Advertising: A Critical-Interpretive Study
… sexualized portrayals of women in fashion advertising found in metro-sexual men's magazines as visual rhetoric. Historically, studies on sexual images of women in advertising have focused on content analyses of these images and how they affect women. This study asks how sexualized imagery …
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Native Advertising and Disclosure
<p>This paper reviews the growing combination of advertising and editorial content in the converged paid media form of native advertisements. Because native advertisements have the potential to negatively impact the credibility of traditional news organizations by misleading consumers through …
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Advertising in computer games
… advertisers should experiment with in-game advertising to gain skills that could become vital in the near future. It compiles, arranges and analyzes the existing body of academic and industry knowledge on advertising and product placement in computer game environments. The medium's …
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Advertising effects of FSIs
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1992.
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Reexamining advertising creativity : a qualitative examination of copywriters' perceptions of creativity in advertising
… understand the roles and perceptions held by advertising practitioners. This qualitative study offers insights and expands on previous quantitative studies of agency creatives' views on advertising creativity (Reid, King, & DeLorme, 1998). Through ten semi-structured interviews of senior …
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Advertising on Social Networking Websites
… new medium and have already begun a series of advertising efforts in order to do so; however, the spend on this form of advertising is relatively minor compared to other efforts. This paper will establish why social networks are important to businesses as an advertising medium and attempt to …
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Viewability prediction for display advertising
As a massive industry, display advertising delivers advertisers’ marketing messages to attract customers through graphic banners on webpages. Display advertising is also the most essential revenue source of online publishers. Currently, advertisers are charged by user response or ad serving. …
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Modeling Conversions in Online Advertising
… online purchasers and how to predict such sales. Advertising as a field has long been required to pay for itself---money spent reaching potential consumers will evaporate if that potential is not realized. Academic marketers look at advertising through a traditional lens, measuring input …
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Modeling Conversions in Online Advertising
… online purchasers and how to predict such sales. Advertising as a field has long been required to pay for itself---money spent reaching potential consumers will evaporate if that potential is not realized. Academic marketers look at advertising through a traditional lens, measuring input …
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Radio advertising and radio broadcasting.
Thesis (M.B.A.)--Boston University
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Emotional Response to Advertising (Television)
Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs
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Essays on pricing and advertising
Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1995.
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Quantitative selection of advertising media
Thesis: B.S., Massachusetts Institute of Technology, School of Industrial Management, 1958
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On the economics of advertising.
Thesis: Ph. D., Massachusetts Institute of Technology, Department of Economics, 1970
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