Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 4 of 4 for “"Advertising media planning"”.
-
Towards a Normative Theory of Advertising Media Planning: A Case Study of the Cable Television Industry
The absence of a comprehensive theory of media planning remains a distinct problem for those involved in this aspect of advertising, precluding their ability to know what can be done to create media plans that predict precisely advertising's effects on the target audience. To understand fully the …
-
Caso cafetería Atemporal
El presente trabajo presenta la campaña de lanzamiento de Atemporal, una nueva cadena de cafeterías de especialidad por lanzarse en agosto del 2023. Para su desarrollo, se inició con el análisis de la competencia y la recopilación de información relevante a través de entrevistas a especialistas …