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Showing 1 to 1 of 1 for “"Advertising in literature"”.
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All the Beef to the Heels Were in: Advertising and Plenty in Joyce's Ulysses
Privileging a historicist approach, this document explores the presence of consumer culture, particularly advertising, in James Joyce's seminal modernist novel, Ulysses (1922). It interrogates Joyce's awareness of how a broad upswing in Ireland's post-Famine economy precipitated …