Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"Advertising history"”.
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Euphemistic rhetoric in advertising during the Comstock Era: the importance of persona and cultural context in the Lysol case
… community to assume a position of authority in advertising to women. Lysol’s campaign employed aspirational models of wives and mothers based on the changing cultural norms of marriage and motherhood in this time period. Ads encouraged women to stay young, healthy, and “dainty” for their …
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Ethics in advertising and marketing in the Dominican Republic: interrogating universal principles of truth, human dignity, and corporate social responsibility
… of concepts, principles and codes of ethics by advertising practitioners and marketing executives and the standards of practice for mass mediated and integrated marketing communications in the Dominican Republic. A qualitative inquiry approach was considered appropriate for answering the …
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“Speaking the international language”: a transnational history of the Indian advertising industry, 1955-1969
Submission published under a 24 month embargo labeled 'Closed Access', the embargo will last until 2024-08-01
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Disempowering through definition: a dialogic ethics for understanding consumer vulnerability through Nike's 'Mike and Spike' advertising and African American consumer history
… and define vulnerability in the consumer realm. Advertising frequently is criticized for creating and perpetuating negative stereotypes of vulnerable populations. Scholars have criticized the media and, in particular, advertising for reflecting and perpetuating racism in portrayals of minorities, …