Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"Advertising executives"”.
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Television 2.0 : reconceptualizing TV as an engagement medium
… an attempt to preserve these models, television executives are attempting to shed television's long-standing reputation as a passive medium, which emphasized the viewer's role as a consumer of television content, and which critics often decried as vacuous and mindless. The current discourse …
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The relationship between risk attitude and advertising creativity
… the relationship between risk and creativity in advertising, so that practitioners and academics can achieve further and deeper insight into the factors and situations that enhance or detract &om advertising creativity. It begins with an assessment of the literature on risk and creativity, …
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Modern American Propaganda: An Institutional History
… journalists – rather than political scientists, advertising executives, and soldiers – was a second key explanatory reason for the birth of these particular norms. <br /><br />Then and now, overt U.S. propagandists are ardently internationalist and interventionist, convinced that U.S. political, …
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De la publicidad comercial a la comunicación social: ¿Salvar marcas o salvar vidas*?
Este documento contiene información que a mi criterio define un perfil profesional cuestionador que busca persistentemente la trascendencia de la carrera. Pretendo sustentar aquí una evolución propia en 35 años de publicista que parte de una visión empresarial y comercial de la comunicación a …