Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"Advertising decisions"”.
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Three essays on pricing, quality, and advertising decisions while anticipating a product recall
… this thesis examines pricing, quality, and advertising decisions to manage product recalls and mitigate associated risks and losses. The core chapters of the thesis consider three relevant topics on product recall management. In the second chapter, we analyze quality and pricing strategies …
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Three essays on the development and diffusion of pharmaceutical innovations
… influences organizational design, pricing, and advertising decisions in the pharmaceutical industry - that it is an essential ingredient of pharmaceutical firms' technology strategy. The first essay studies why pharmaceutical firms partly contract out the operational aspects of clinical trials …
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Essays On Health Economics
… of this dissertation study the effect of alcohol advertising on individual drinking, alcohol firm advertising decisions, and the relationship between education and mortality. The first essay focuses on the possible effects of alcohol advertising on youth drinking. Researchers still disagree about …