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Showing 1 to 1 of 1 for “"Advertising curriculum"”.
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The Status Of Advertising Education In The New Millennium
Advertising education is 100 years old in 2005. What was necessary to earn a degree in advertising, and how American universities prepared students for it, had a research champion in Billy I. Ross, who did extensive study on curriculum and degree requirements beginning in the 1960s. His last study …