Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 78 for “"Advertising campaigns"”.
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What Elements Make an Effective Advertising Campaign? A Review of Common Elements among Proven Effective Advertising Campaigns
What makes a marketing or advertising campaign effective? Many advertisers and marketers have asked this question at the start of creating a campaign. The goal is to create a campaign that generates a desired response effectively. To find and commend effective campaigns, the New York chapter of the …
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Philip Morris Faces "the truth": A Rhetorical Analysis of the Persuasiveness of Two Teen-Targeted Anti-Smoking Advertising Campaigns
… supplemented by theory related to persuasive advertising, characteristics of at-risk adolescents, persuasive attack, and persuasive defense (apologia). <p>The analysis indicates that strong central themes present in both the Philip Morris and truth campaigns act as a means of rhetorical …
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Advertising to the Hispanic community : an intercultural communication approach
… communication tactics when targeting advertising campaigns to Hispanic consumers. The study focused on three research questions regarding (1) how advertisers adapt marketing plans to account for the differences in the dominant Hispanic subgroups, (2) the role of the target audience's …
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Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development
… and agencies involved in developing quality advertising campaigns has long been an area of interest for researchers. Much of the early research focussed on the factors which contributed to the origins, functioning and dissolution of client agency relationships in advertising. In addition much …
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Hooked on Nico-Teen: The Youth Vaping Epidemic
… in popularity among youth smokers by studying advertising campaigns from leading vape distributors. This research will help readers to better understand the role that JUUL marketers played in this market growth, as well as dissect the meta messages proposed in the vape advertisements around the …
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O futuro é feito de marketing: análise das ações de marketing relacional e emocional aplicadas ao setor bancário em 2024 para alcançar a lealdade de marca
… marketing strategies in the latest 2024 advertising campaigns of Itaú Unibanco, Banco do Brasil, and Nubank. The goal is to comprehend how these practices influence the consolidation of brand loyalty, as conceptualized by David Aaker and Andrea Semprini. Using a descriptive and …
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Y'all eat: Foodways, performative regional identity, and the South in the twenty-first century
… comments, YouTube videos, Twitter accounts, advertising campaigns, visits to the respective places of origin, blog posts, and oral histories.</p>
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Graveyard Shifts: Unearthing Identity Myths and the Retro Rebrand
… through several decades alongside definitions of advertising models employed at the time, concluding with the axioms of cultural branding theory. The next section will reexamine the terminology alongside Roland Barthes writing on mythology as a language of semiotics passed through time. The text …
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Effect Of Digital Advertising On Website Traffic At A Kentucky Comprehensive Regional University
… who arrived to a website as a result of paid advertising versus the tendencies of users who arrived to a website via organic methods. Research findings will be useful for higher educational professionals who seek to optimize advertising campaigns and webpages in the student recruitment …
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Ingenious Devices: Engineering Fictions and American Technophilia, 1900--1940
… primarily through the new, mass market advertising campaigns, and most accepted the promise that cutting-edge consumer products would simplify their lives and advertise their ascendancy without significant cost or risk. Yet when the growth of corporations and cartels began to challenge …
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CORPOREAL ANXIETY: THE VISUAL ARGUMENTATION OF RECENT ANTI-TOBACCO ADVERTISEMENTS
… to many demographics, due to decades of massive advertising expenditures from the tobacco industry and the ubiquitous presence of cigarettes in American culture. Two of the latest developments in the federal government’s effort to stem tobacco-related death are the Tips from Former Smokers and …
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Organic Milk: Consumers and their purchasing patterns
… for planning and guiding education and advertising campaigns and programs.
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Taming Consumer Culture: A Contractarian Ethic for Advertising
… as the philosophical foundations for an ethic in advertising based on the social contract of Jean-Jacques Rousseau (1762) and the contemporary work of John Rawls (1971). The central claim is that advertising is a social institution of import situated within the broader concept of consumer culture, …
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Interpretation of campaign briefs between South African financial services and advertising agencies
… of intangible services in the market and use advertising campaigns to achieve this awareness and subsequent sales. The study looks at the starting point in the creation of an advertising campaign i.e. the briefing process between the financial services company and the advertising agency. In …
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The Olympic/Media Complex : the development and relationships of Olympic marketing
… of marketing and Olympic literature, and Olympic advertising campaigns. The information is framed within Raymond William's advertising theoretical framework and Sut Jhally's 'sports/media complex' model. Sponsorship is explored by reference to the actual operation of the industry within the …
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From the arsenal of democracy to 0% financing: Promotional communication at General Motors
… propaganda, such as public relations (PR) and advertising, influence the commercial media. From 1990 to 2009, GM became a financial powerhouse through General Motors Acceptance Corporation (GMAC), its financial subsidiary. At the same time, GM increased production of SUVs. This dissertation …
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Noisy-signalling models of organizational decision making
… as well as costly political lobbying and advertising campaigns. In the second chapter, I extend the core model to allow the informed party to choose among multiple communication channels when conversing with the decision maker. The model suggests that polarization across communication …
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Transportation choices : can social marketing make a difference?
… infrastructure, and technology. Marketing and advertising campaigns represent another strategy which is used extensively, but which has not been thoroughly evaluated. This thesis investigates how to develop marketing campaigns that will encourage people to voluntarily switch to alternative …
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Human-trafficking for sexual exploitation in Australia : the deafening silence on demand
… the dignity of women, and expensive media and advertising campaigns that exploit their bodies create a market for gender-based exploitation’ and trafficking (Luiz Carlos Da Costa ). Using an ethical-philosophical approach, the thesis explores fundamental concepts such as power, framing, choice, …
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Essays on Internet markets and information goods
… as to when and how incorporating them into advertising deals can be profitable. We argue that using these pricing models appropriately can give both the publisher and the advertiser proper incentives to make non-contractible efforts that may improve the effectiveness of advertising …
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