Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 31 for “"Advertising campaign"”.
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Just $10 A Month: A Television Advertising Campaign
… I produced this public service television advertising campaign to highlight the issue of child illiteracy in Pakistan and to encourage expatriate and resident Pakistani's to donate to educational charities. A Website created by the filmmaker is promoted in the campaign. This Website …
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A Customer-Centered, Strategic Marketing Plan and Advertising Campaign For Audiologists in the Plains States
… customer-centered, strategic marketing plan and advertising campaign for the audiologist is developed from data provided by the survey.
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What Elements Make an Effective Advertising Campaign? A Review of Common Elements among Proven Effective Advertising Campaigns
What makes a marketing or advertising campaign effective? Many advertisers and marketers have asked this question at the start of creating a campaign. The goal is to create a campaign that generates a desired response effectively. To find and commend effective campaigns, the New York chapter of the …
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Implications of two-sided advertising in the automotive industry
… in the marketplace, effective marketing and advertising strategies should build brand awareness and familiarity which induces consumers, both "loyal" and "avoiders," to traverse the purchasing funnel and eventually purchase. To this end, the concept of "Two-sided Messaging" is used by OEMs as …
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Because We Have the Power to Choose: A Critical Analysis of the Rhetorical Strategies Used in Merck's Gardasil Campaign
… Shortly before, Merck also launched a large campaign to advertise the vaccine, which has continued through today. Because of the vast number of women the vaccine has the potential to affect, the product has become socially significant. Therefore, this study examines the Gardasil campaign and …
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Because We Have the Power to Choose: A Critical Analysis of the Rhetorical Strategies Used in Merck's Gardasil Campaign
… Shortly before, Merck also launched a large campaign to advertise the vaccine, which has continued through today. Because of the vast number of women the vaccine has the potential to affect, the product has become socially significant. Therefore, this study examines the Gardasil campaign and …
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Advertising to the Hispanic community : an intercultural communication approach
… communication tactics when targeting advertising campaigns to Hispanic consumers. The study focused on three research questions regarding (1) how advertisers adapt marketing plans to account for the differences in the dominant Hispanic subgroups, (2) the role of the target audience's …
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Campaña de lanzamiento para la marca de bebidas alcohólicas RTD "Empila"
… the product’s essence, alongside an integrated advertising campaign. This campaign includes the creation of a compelling creative concept, a master ad piece, and a strategic media plan designed to maximize brand visibility and engagement across both digital and traditional platforms.
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Preserving Roswell: The Voices of Historic Preservation in Roswell, Georgia
… a developing entity and because awidespread advertising campaign to raise awareness of the blog is crucial, “Preserving Roswell”transitioned from its original purpose as an interactive space to discuss Roswell’s historicpreservation into an educational resource for its readers.</p>
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Brand as an Indicator of Rate Potential
… is a highly successful brand extension whose advertising campaign helped to make it one of the leaders in the select service segment. Meanwhile, the Holiday Inn has not remained a leader in the mid-priced, full service segment. This study examines the rate potential for the Holiday Inn Express …
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Anarchist Strategy and Visual Rhetoric in Brazil, 1970: The Living Theatre as “The People in the Street”
… of these findings are discussed in the theatre's advertising campaign for a 1971 lecture tour titled, "Theatre and the Revolution". Although a project engaged in marketing revolutionary ideas, these posters drew their image vocabulary from imaging strategies on the more far-radical left, such as …
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CLEAN(ING) COAL: THE ENTHYMEMATIC QUALITIES OF IMAGES, EDITING AND COLOR IN CLEAN COAL ADVERTISING
… A significant feature to the "clean coal" advertising campaign is its enthymematic dimension; inviting audiences to fill in assumptions about "progress" and "environmental stewardship." This thesis uses clean coal advertising as a case study to explore the enthymematic properties of images, …
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Targeted persuasive advertising
… of this thesis consider a firm’s choice of advertising campaign when advertising may be conditioned on the preferences of individual consumers. In essay one, I show that a monopolist will use such advertising to turn sub-marginal consumers, who are not quite willing to pay for the good, into …
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Measuring the effects of online advertising on human behavior using natural and field experiments
This thesis investigates the effects of online advertising on human behavior: clicks, new-account sign-ups, and retail sales. Five chapters cover natural and field experiments used to measure these effects for both display and search advertising. The first chapter uses a natural experiment on the …
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Cultural translation problems with special reference to English/Arabic advertisements
… a standardisation strategy of any international advertising campaign across cultures of soft-sell advertising is unsuccessful at any time in the case of Arabic and English. This stems not only from, besides the huge differences already existing between the two languages and cultures, such as …
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Interpretation of campaign briefs between South African financial services and advertising agencies
… of intangible services in the market and use advertising campaigns to achieve this awareness and subsequent sales. The study looks at the starting point in the creation of an advertising campaign i.e. the briefing process between the financial services company and the advertising agency. In …
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The effectiveness of virtual facilitation in supporting GDSS appropriation and structured group decision making
… status, as evidenced by Microsoft’s ubiquitous advertising campaign promoting its “Live Meeting” electronic meeting systems (EMS) software. As these applications become more widely adopted, issues relating to their effective utilization are becoming increasingly relevant. This research addresses …
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Real options and strategic interactions in imperfectly competitive markets
… with numerical examples.Secondly, whilst the advertising literature has particular focus on either the informative or persuasive effects of advertising efforts and views advertising investments as intertemporal expenditures, this thesis addresses the brand loyalty aspects of advertising in a …
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