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Showing 1 to 1 of 1 for “"Advertising and youth"”.
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Why do we just do it: a study of adolescents' influences for Nike sneakers
… is to examine the motivations, influences and purchase-decision behavior of adolescent boys regarding athletic footwear and apparel. Due to its supremacy in the athletic apparel and equipment industry, the author focused on Nike during this study. The researcher collected a convenience …