Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 8 of 8 for “"Advertising and marketing"”.
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The feasibility study of applied neuroscience for advertising and marketing research
… have been developed, which can be used by advertising researchers for their research to understand consumer behavior and responses. At the same time, most advertisers have become more sensitive to marketing ROI, so they need to know real audience response to their advertising. I compare …
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Ethics in advertising and marketing in the Dominican Republic: interrogating universal principles of truth, human dignity, and corporate social responsibility
This research project has explored and critically examined the intersections between the use of concepts, principles and codes of ethics by advertising practitioners and marketing executives and the standards of practice for mass mediated and integrated marketing communications in the Dominican …
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The creation of the Las Vegas image: A case study of Harvey Diederich
… the Last Frontier, Hacienda, Tropicana, MGM Grand and others. Following Diederich's career provides a unique history of Las Vegas, as well as insights into the fields of promotions, public relations, advertising and marketing.
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Evaluation of marketing methods used to promote extension programs as perceived by Master Gardeners in West Virginia
… regarding effectiveness of the methods of advertising and marketing that may help them choose methods to encourage participation in Extension programs. The objective was to evaluate effectiveness of methods of promoting the WVU-ES based on experiences of current adult Master Gardeners in …
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What Elements Make an Effective Advertising Campaign? A Review of Common Elements among Proven Effective Advertising Campaigns
What makes a marketing or advertising campaign effective? Many advertisers and marketers have asked this question at the start of creating a campaign. The goal is to create a campaign that generates a desired response effectively. To find and commend effective campaigns, the New York chapter of the …
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Tourism Development in Small Midwestern Towns: a Case Study of Eight Communities in Kansas, Oklahoma, and Missouri
This thesis examines methods by which states and small towns attempt to enhance economic development through tourism. It argues that recent changes to the global economy have often been detrimental to towns and rural areas. Tourism offers a viable option for local leaders to reverse these changing …
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Integrated Marketing Communications : The Public Relations Perspective
Several studies have examined integrated marketing communications from an advertising and marketing perspective, but little has been done from the public relations perspective. This research sought to determine the opinions public relations practitioners have about integrated marketing …