Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 20 for “"Advertising agencies"”.
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Interpretation of campaign briefs between South African financial services and advertising agencies
… of intangible services in the market and use advertising campaigns to achieve this awareness and subsequent sales. The study looks at the starting point in the creation of an advertising campaign i.e. the briefing process between the financial services company and the advertising agency. In …
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Account Service and Creative Personnel: Interpersonal Conflict and Dialectical Tensions in Advertising Agencies
… explore the nature of interpersonal conflicts in advertising agencies. The researcher used relational dialectics theory as a lens for analyzing the dialectical (i.e., oppositional) tensions experienced by account service and creative personnel as well as the praxis patterns (i.e., techniques) used …
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The strategic transformation of advertising agencies in the digital era : the case of Cheil Worldwide in Korea
Cheil Worldwide is the number one marketing and advertising agency in Korea. Throughout its history, it heavily relied on its parent company and major client, Samsung and on traditional media advertising for its revenue. However, as the digital medium has become an important platform for the …
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The Internet as recommendation engine : implications of online behavioral targeting
… the economic implications of Internet behavioral advertising, which targets ads to individuals based on extensive detailed data about the specific websites users have visited. Previous literature on behavioral advertising has focused almost exclusively on privacy issues; there has been less study …
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The stick in the swill bucket and critical essay
… the Swill Bucket focuses on the implications of Advertising on society by focusing on the journey of Benjamin Baxter as he works as a copywriter for the advertising firm Falcon. The play focuses on the techniques and devices used by advertising agencies to sell products and how they can be …
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Attention Deficit Hyperactivity Disorder and Bronfenbrenner's Ecology of Human Development
… the school, the medical community, and the advertising agencies. Social construction theory will be used to establish a framework for this study. Urie Bronfenbrenner’s (1977) system theory describing the ecology of human development will also be used to investigate the impact that different …
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Code-Mixing and Imaging of America in France: The Genre of Advertising
… language from the influence of English, French advertising continues to exploit anglicisms for their socio-psychological effect on consumers. This descriptive study explores some 2400 television commercials and 1800 magazine advertisements collected in France. Interviews with copywriters in top …
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Governing the human capitalists : ownership and authority in the advertising and airline industries
… the allocation of ownership and authority in ad agencies and airlines. Essays 1 and 2 analyze the organizational history of the advertising industry to reconcile the stylized, theoretical views of professional service firms (PSFs) as unstable, small, private partnerships with the empirical …
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How can Pipar\TBWA better utilise data for designing creative advertisements?
… thesis describes a case study conducted in an advertising agency located in Reykjavik, Iceland. The purpose of this case study was to see how data could potentially be utilised better for the creative design of advertisements. Access to data has become better for advertising agencies in recent …
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Ad/Venture, Inc : case history of a house agency
… (M.A.)--Michigan State University. Dept. of Advertising, 1969
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New Modes of Production and Australian Graphic Design Culture
… second revolves around Australian full-service advertising agencies and its relationship with commercial art and graphic design. The last reflects on the late-century apogee of Australian graphic design culture, its professionalisation and its interaction with digital technologies. Data for this …
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Integrated Marketing Communications : The Public Relations Perspective
… integrated marketing communications from an advertising and marketing perspective, but little has been done from the public relations perspective. This research sought to determine the opinions public relations practitioners have about integrated marketing communications, and to find out if …
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Organising for Advertising Creativity: Differential Effects of Agency Structure, Absorptive Capacity, and Abrasion on Originality and Appropriateness
… The setting for this research was the advertising industry. This industry was chosen as it is one of the few industry’s that focuses primarily on the creative thinking process and has highly specialist personnel concentrating on creative ideation. However, unlike the majority of …
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Proceso de creación de la productora de marketing y proyectos audiovisuales B1 Visuals
This document describes the formation of B1 Visuals, a digital production company for marketing and audiovisual projects that began as an entrepreneurship and that, little by little, took shape during the pandemic that brought with it the appearance of Covid-19. B1 Visuals became the strategic ally …
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The Creative Process: The Effects of Domain Specific Knowledge and Creative Thinking Techniques on Creativity
… is undertaken at two of the world's leading advertising agencies, and with two student samples, to identify how creative thinking techniques and domain-specific knowledge, when primed, influence creative outcomes. In order to measure these effects a creative thinking measurement instrument is …
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The effectiveness of cultural factors in the marketing of small and medium-sized enterprises in Qatar and the Gulf Co-operation Council (GCC) countries: with special focus on advertising
There is a close relationship between advertising and culture and both have an effect on each other across all countries. Gulf Co-operation Council (GCC) countries have a unique feature being conservative Islamic countries where adopting Western culture is not very acceptable by the …
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“Fooda”. creación de un Social Media Agency y un estudio de caso: Hayai Makis
El presente trabajo consiste en presentar el proceso de creación de una agencia de social media marketing y branding, especializada en negocios del rubro gastronómico. A través del proyecto, se pudo hacer seguimiento a la evolución de la agencia desde el planteamiento inicial, la creación de la …
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Marketing relacional y propuesta de fidelización para una empresa de servicios publicitarios
El marketing relacional es una derivación creada en base al marketing tradicional, con el objetivo de mejorar la comunicación con los clientes potenciales y actuales para fomentar la fidelidad y crear relaciones a largo plazo. En base a lo mencionado, el presente estudio aplicó una estrategia del …
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“Speaking the international language”: a transnational history of the Indian advertising industry, 1955-1969
Submission published under a 24 month embargo labeled 'Closed Access', the embargo will last until 2024-08-01