Global ETD Search
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Showing 1 to 2 of 2 for “"Advertising Narrative"”.
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The stories we sell: A narrative analysis of direct-to-consumer pharmaceutical advertising\r\n
… the issue of direct-to-consumer (DTC) television advertising for prescription drugs. First, it explores the terms and categories currently used to understand and debate this issue. Then, it draws from the traditions of history, hermeneutic philosophy, interpretive anthropology, visual studies, and …