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Showing 1 to 1 of 1 for “"Advertising Avoidance"”.
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Advertising distractor devaluation under perceptual and cognitive load
Advertising avoidance has long been considered as an active elimination of ad effect after conscious processing. However, recent research demonstrates that ignoring (passive avoidance) is also a common strategy used by Internet viewers when they encounter a distracting ad. The act of ignoring due …