Global ETD Search
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Showing 1 to 6 of 6 for “"Advertising Appeals"”.
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Are U.S. and French Cultural Differences Reflected in Advertising Appeals?
… and Gelb with some of Pollay's value appeals used in advertising, this study successfully replicated 3 of 8 dependant relationships when analyzing the content of print magazines in U.S. and France. Going beyond the scope of a highly educated audience in which Hofstede's cultural …
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Pick Me! Pick Me!: Using Aristotelian Rhetorical Persuasion and Advertising Appeals for Self-Promotion
… and logos, represents classical persuasion. Appeals from advertising, such as humor, fear, music, and argumentum ad populum, represent the contemporary, but also are modern extensions of Aristotle’s triad. These concepts are then applied in such a way that the reader can see how they could …
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Individualism and collectivism: Its implications for cross-cultural advertising
… of cultural variability, is reflected in the advertising appeals in two countries (the U.S. and Korea) that have been shown to differ on this dimension. It also investigated the relative effectiveness of culture-relevant and culture-irrelevant advertising in the two countries. A content …
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An Analysis of Environmental Advertising Frames from 1990 to 2010
… effects. This thesis analyzed environmental advertising frames over time to inform strategic environmental communication research and practice. The study was a media content analysis guided by framing theory. Framing theory asserts the construction of media messages involves the selection and …
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YouTube Influencers in Bangladesh: Analyzing Message Strategies of Sponsored Ads in Vlogs
… categories, the narration of sponsored brands in advertising, influencers’ interactivities, and engagement with the followers, and message strategies in ads employing Taylor’s six-segment message strategy wheel, advertising appeals, and message formats. Results indicate that influencers' dominant …
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Comparative Analysis of Advertising Value Appeals Reflected in U.S. and Chinese Women's Fashion Print Advertisements.
<p>Analyzing 549 advertisements in Chinese and U.S. women's fashion magazines, this research studies the role of western culture in reshaping Chinese cultural values in terms of modernity, tradition, individualism, and collectivism as well as in the use of western fashion models and language. …