Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 18 of 18 for “"Advertising Agency"”.
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A budget for an advertising agency.
Thesis (M.B.A.)--Boston University
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The persuasion of many within a moderate length of time : religious and scientific rhetoric in advertising agency promotional materials, 1870-1925
Access to abstract permanently restricted to Ball State community only.
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Interpretation of campaign briefs between South African financial services and advertising agencies
… of intangible services in the market and use advertising campaigns to achieve this awareness and subsequent sales. The study looks at the starting point in the creation of an advertising campaign i.e. the briefing process between the financial services company and the advertising agency. In …
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The Golden Ages of radio and Hollywood unite : adaptation as self-regulation and promotion in the Lux Radio Theatre, 1936-1939
… to mid-20th century. J. Walter Thompson, the advertising agency that produced the program, successfully established a format for radio anthology drama by adapting popular films for broadcasts and featuring A-list Hollywood stars. The translation of films and their stars to broadcasting was not …
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Erratum : an exploration of language, the fragmentary, and the gaps in the narrative of the everyday
In 2010, the Negative Alphabet was devised by an advertising agency as a brainstorming tool for new logos and cartoon mascots. After the Language Saturation Shift of the 2030's, when the traditional alphabet could no longer support the density of meaning packed into each word, these symbols were …
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How can Pipar\TBWA better utilise data for designing creative advertisements?
… thesis describes a case study conducted in an advertising agency located in Reykjavik, Iceland. The purpose of this case study was to see how data could potentially be utilised better for the creative design of advertisements. Access to data has become better for advertising agencies in recent …
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Damn Right Design: A Proposal of a Creative Platform to Facilitate Socially Responsible Graphic Design
… design practice that takes place within an advertising agency or design firm, to work together with different organizations to address diverse social issues by contributing with their skills skills that are much more than make things look nice. I claim that designers havent realized the …
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Positivity: A key for enhancing creativity. Enhancing organizational creativity through positive leadership
… industry in Iceland: CCP, CAOZ and the Icelandic Advertising Agency. The results indicate that positivity (the quality of having a positive mindset) is a key behavioral contributor to enhanced creativity. Positivity was found to positively influence employee psychological well-being as well as …
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A study to establish the possible impact value management can have on the briefing stage of projects in the advertising industry
The advertising industry is one that is barraged with problems that are found both within the agency environment and within the client-agency relationship. The problems identified have been categorised, by this report, into the areas: the agency environment that has changed due to technology; the …
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The strategic transformation of advertising agencies in the digital era : the case of Cheil Worldwide in Korea
Cheil Worldwide is the number one marketing and advertising agency in Korea. Throughout its history, it heavily relied on its parent company and major client, Samsung and on traditional media advertising for its revenue. However, as the digital medium has become an important platform for the …
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Redefining the agency model: the benefits of an IMC approach
… in-depth interviews with one full service agency, one advertising agency and one public relations agency to gain insight into the perceptions and effectiveness of IMC. A content analysis of the company websites of four full-service agencies and four boutique agencies was done to analyze the …
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Account Service and Creative Personnel: Interpersonal Conflict and Dialectical Tensions in Advertising Agencies
… explore the nature of interpersonal conflicts in advertising agencies. The researcher used relational dialectics theory as a lens for analyzing the dialectical (i.e., oppositional) tensions experienced by account service and creative personnel as well as the praxis patterns (i.e., techniques) used …
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Abdominal Aortic Aneurysm – Different Aspects on Screening
… if a collaboration between a professional advertising agency and an academic vascular unit can result in increased compliance to AAA screening. The results showed that compliance to AAA-screening can be increased significantly by consulting an advertisng agency. Study III; the aim was to …
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Careless Human Acts
… as a creative director for an international advertising agency, his overweening ambition – to become an immortal poet – will at best be realised posthumously. Home is an apartment in the tallest residential building in the world. The couple has a 16-year-old son, Paul whose daily routine and …
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Die advertensie
… is a naive twenty-something who runs a boutique advertising agency in the bustling heart of Cape Town. As a published author he has a passion for Afrikaans literature but he knows that due to the socio-economic climate of the current postapartheid South Africa, making a career out of his passion, …
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The effectiveness of cultural factors in the marketing of small and medium-sized enterprises in Qatar and the Gulf Co-operation Council (GCC) countries: with special focus on advertising
There is a close relationship between advertising and culture and both have an effect on each other across all countries. Gulf Co-operation Council (GCC) countries have a unique feature being conservative Islamic countries where adopting Western culture is not very acceptable by the …
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Disempowering through definition: a dialogic ethics for understanding consumer vulnerability through Nike's 'Mike and Spike' advertising and African American consumer history
… and define vulnerability in the consumer realm. Advertising frequently is criticized for creating and perpetuating negative stereotypes of vulnerable populations. Scholars have criticized the media and, in particular, advertising for reflecting and perpetuating racism in portrayals of minorities, …
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Organising for Advertising Creativity: Differential Effects of Agency Structure, Absorptive Capacity, and Abrasion on Originality and Appropriateness
… The setting for this research was the advertising industry. This industry was chosen as it is one of the few industry’s that focuses primarily on the creative thinking process and has highly specialist personnel concentrating on creative ideation. However, unlike the majority of …