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Showing 1 to 1 of 1 for “"Advertising - viewer response"”.
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Through the looking glass: a semiotic analysis and experimental test of pace and angle effects in television advertising
… dimensions of form on which montage varies in TV advertising, and b) given that dimensions can be identified, how do variations in form affect viewer responses to ads? The first question was addressed through a semiotic analysis of ad form, the second question through an experiment that tested for …