Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 6 of 6 for “"Advertising, Public service"”.
-
Television public service in Philadelphia: a thing of the past?
… to determine if national trends in television public service have influenced decision makers in Philadelphia and to provide public relations practitioners with detailed information about local practices. Online and library searches were conducted to secure information about television public …
-
Influence of messages on intentions critical to organ donation : the application of construal level theory and theory of planned behavior
Thesis (Ph. D.)--Michigan State University. Communication, 2010
-
The persuasive impact of disgust-provoking images in animal-rights campaigns
Thesis (M.A.)--Michigan State University. Communication, 2010
-
Just $10 A Month: A Television Advertising Campaign
This written thesis accompanies three television public service announcement spots. Two of the spots are 60 seconds and one of the spots is 45 seconds in length. I produced this public service television advertising campaign to highlight the issue of child illiteracy in Pakistan and to encourage …
-
Crossing over the line : becoming a marijuana user alters perceptions of source and message credibility in anti-drug campaigns
Illicit-drug use is a major problem in our society. Policing, charging and incarcerating offenders incurs a significant strain on government resources, and results in criminal records for those found guilty. This study examines the attitudes and beliefs of young adults (18-24 years) toward social …