Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 30 for “"Advertiser"”.
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The growth of Cape Town commerce and the role of John Fairbairn's Advertiser, 1835-1859
… leading newspaper, the South African Commercial Advertiser, of which Fairbairn was sole editor between 1835 and 1859. His comments in the paper's editorial columns reveal his intense interest in and his identification with commercial developments. His commercial orientation, whether in debates …
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The South African Commercial Advertiser and the making of middle class identity in early nineteenth-century Cape Town
… textual analysis of The South African Commercial Advertiser in the years 1824 and 1830 - 1831. It uses this text to explore issues around the making of colonial identity in Cape Town during the early nineteenth century, making use of post-structuralist theories about discourse and the textual …
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Automated Data-driven Algorithm and Mechanism Design in Online Advertising Markets
… in 2022. In an autobidding ecosystem, online advertisers convey high-level goals to ad platforms using levers presented by the platforms, and subsequently platforms run automated algorithms to procure ads on advertisers' behalf. While autobidding significantly simplifies and scales up ad …
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Hazel Brannon Smith: an Examination of Her Editorials on Three Pivotal Civil Rights Events
… Seven years later she added the Lexington Advertiser to her growing collection of newspapers and it is at the Advertiser that Smith made her greatest journalist impact. This study did a small content analysis to exam Smith's opinion on three pivotal civil rights events: the Freedom Riders …
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Analytics in promotional pricing and advertising
… we consider an online setting, in which an advertiser can target ads to the customer in question. The goal of the advertiser is to determine how to target the right audience with their ads. We study this problem as a Multi-Armed Bandit problem with periodic budgets, and develop an …
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Online advertisements and multi-armed bandits
… problem, aimed at modeling how budget-limited advertisers should bid and how ad exchanges should choose whose ad to display, and study them using these techniques. We first consider online ad auctions from the point of view of a single advertiser who has an average budget constraint. By …
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Online allocation algorithms with applications in computational advertising
… functions, and show that how it is related to advertiser's optimization problem in computational advertising applications. In all these practical situations, we should focus on solving the allocation problems in an online setting since the input is being revealed during the course of the …
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Essays on Internet markets and information goods
… can give both the publisher and the advertiser proper incentives to make non-contractible efforts that may improve the effectiveness of advertising campaigns. It also allows the publisher and the advertiser to share the risk caused by uncertainty in the product market. We show that …
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The Viral Fingerprint: A Content Analysis of Popular Viral Advertisements
… along four areas of observation including the advertiser characteristics, the formatting characteristics of the video, the messaging strategies of each video, and the level of involvement the product would require for a consumer to make a purchase. Through examining the components of each …
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A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour
… with an exploration of the relationships between advertisers and consumers at the meso level of interface between the two groups. As an initial investigation into advertising and integrated marketing communications and its relationships to consumers’ behaviour, the inquiry develops by exploring an …
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Online Auctions with Multiple Items
… studies computational problems related to how an advertiser can select bids to maximize her cumulative reward when participating in a sequence of single-item f irst-price auctions, or a sequence of several first-price auctions that take place in parallel. In particular, we study the problem of …
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Online Auction Markets
… allocates premium advertising space to advertisers at popular</p><p>websites, such as search engines. Because sponsored search</p><p>advertising targets buyers in active purchase states, such</p><p>advertising venues have grown very rapidly in recent years and have</p><p>become a highly …
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Modeling Conversions in Online Advertising
… tool can be used to find optimal settings for advertiser models of conversion attribution.</p>
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Modeling Conversions in Online Advertising
… tool can be used to find optimal settings for advertiser models of conversion attribution.</p>
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Contracted chattel : indentured and apprenticed labor in Cape Town, c.1808-1840
… material such as the South African Commercial Advertiser, the Colonist, and the Mediator, as well as contemporary travel accounts, contracts of indenture and apprenticeship, and an examination of the records of the Cape Town Magistrates, this study explores the attitudes and perceptions towards …
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Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
… and can provide key benefits to an advertiser. However, to maximize these benefits, retailers need to carefully select the spokesperson that will be most effective for their store and product. This purpose of this research is to examine the characteristics that influence consumers' …
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Consumer protection pertaining to the display of prices on online mediums of advertising
… but there are certain ways in which a seller or advertiser can circumvent legislation to place the consumer in a position of vulnerability. Consequently, this study concluded that there is a further need for clarity regarding the existing legislation as well as a need for the promulgation of …
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Building television programme brands in the digital multi-channel world – perspectives of the uk television professionals.
… of non-broadcast commercial brands (in terms of advertiser funded content) which will play a major role in shaping how the programme and channel brands are built. Conducted in three months time as part of a Master’s degree submission, the research uses qualitative methodology and semi-structured …
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Essays in applied economic theory
… pay-per-performance advertising industry, where advertisers must specify the user action (impression of the ad, user click, final sale, etc.) on which to remunerate publishers "affiliates" who advertise on their behalf. In practice, many different actions are utilized. The main result here is …
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Hazel Brannon Smith: a portrait of the journalist as a young woman
… copies of the Durant News, and the Lexington Advertiser. The Etowah Observer, the Etowah Daily, and the Northside Reporter did not exist in full and/or were only available on microfilm. I also tracked down archived and personal collections, magazines, an unfinished autobiography, diaries, …
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