Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 252 for “"Advertisement"”.
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Implicit Memory and Online Advertisement Priming
… generation). Participants examine webpages with advertisements embedded in both an ad-engaged and webpage-engaged condition manipulation. Study 1 had participants perform speeded picture identification, whereas Study 2 had them perform a category exemplar generation task. Results were consistent …
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Online advertisement morphing : empirical and strategic implications
… are aware about how the customers conceive the advertisement presented to them over the web. Fortunately, this knowledge is facilitated by analyzing customer buying behaviour and understanding the cognitive behaviour of the customer using cognitive engines, stochastic measures and analytics. My …
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ADVERTISEMENT ALLOCATION AND TRUST MECHANISMS DESIGN IN SOCIAL NETWORKS
… network ecosystem. The first one is the SNS advertisement allocation problem. The other two are related to trust mechanisms design in social network setting, including local trust inference and global trust evaluation. In SNS advertising, we study the problem of advertisement allocation from …
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Four-layer cake: separating advertisement from host application on Android
Many applications on Android rely on advertisements for revenue. In the current advertisement model, ad libraries are linked to host applications and their permission requirements are coupled. More permissions means more targeted ads, which brings more revenue. As a result, developers tend to seek …
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The effects of native advertisement on the U.S. news industry/
The migration of news to the web has given advertisers new opportunities to target readers with ever more personal and engaging ads. This sponsored content, known as native advertising, is placed in news publications often camouflaged as legitimate news. Though native ads bring revenue to the …
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A Person-Centered Approach to Understanding Perceived Deception in Job Advertisement Text
… recruit large qualified applicant pools via job advertisements or postings. With little control over those individuals that choose to apply and those that do not, organizations and their recruiters are likely to do what they can to increase their applicant pool. This allows for more options in …
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FRAC: Design and Implementation of an Advertisement-based Community Network Sharing Framework
… sufficient financial returns. Framework for Advertisement-based Community Wi-Fi access, called FRAC is a self-sustainable advertisement-based community network sharing framework which has the competence to provide significant financial returns. FRAC provides free internet access to its users …
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Harbor Seal (Phoca vitulina) Reproductive Advertisement Behavior And The Effects Of Vessel Noise
… multiple aspects of these reproductive advertisement displays in a population of harbor seals in Glacier Bay National Park and Preserve, Alaska. First, I looked at vocal production as a function of environmental variables, including season, daylight, and tidal state. Vocalizations were …
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Effects of Image Temperature and Types of Messages on Advertisement and Product evaluations
… examined the effects of images and messages in advertisement and product evaluations. The study categorized advertisements into two parts: images (warm and cold imagery) and messages (abstract and concrete messaging). It is expected that an advertisement with warm images and concrete messages, …
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AS BLACKNESS BERNS: AN AFROPESSIMIST READING OF BERNARD SANDERS’ 2016 PRESIDENTIAL CAMPAIGN ADVERTISEMENT “TOGETHER”
… Sanders’ viral 2016 Presidential campaign advertisement Together using O’Connor’s theory of Moving-Image Documents. The image-documents are then used to perform a “structural” reading of the advertisement via the emerging literature on Afropessimism to determine why supporters of Sanders …
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ENHANCING USER ENGAGEMENT WITH ONLINE INFORMATION: THE IMPACTS OF ONLINE ADVERTISEMENT LAYOUT AND SERENDIPITOUS RECOMMENDATION
The massive amount of information on the Internet makes it difficult for online marketers to maintain consumer attention and website visitors to discover the products of their latent interest. This thesis focuses on the design of two information technologies that alleviate the concerns: online …
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The Role of Advertisement Media in the Consumer Buying Behaviour: The Case of Fast Jet Tanzania
This study assessed the role of advertisement media on consumer buying behavior in the airline industry in Tanzania. More specifically, the study intended to identify the relationship between print media, radio advertisement, television advertisement and online advertisement and the consumer buying …
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The impact of advertising controllable elements on consumers' attitude towards the advertisement, brand and purchase intention
… and are within their control – to make impactful advertisements to attract customers. Thus, this study investigates the influence of advertising controllable elements – namely, source and message – on attitude towards the advertisement, as well as attitude towards the brand and subsequently on …
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Monitoring of the effectiveness of the Land Transport Safety Authority's drink driving advertisement campaign: a theoretical approach
… social behaviour on drink driving by means of advertisements and policing. The issue of SRSP's effectiveness, in particular the advertisement campaign, was first challenged by Macpherson and Lewis (1997). In response to the critics of the advertisement campaign, LTSA employed Cameron and Vulcan …
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Perceptions of diversity management and organizational attractiveness: Exploring the effects of gender, ethnicity, and type of recruitment advertisement
… and the type of organizational recruitment advertisements on college students' (N = 357) evaluations of organizational attractiveness and diversity management. Participants were randomly assigned two different types of organizational recruitment advertisement: one contained a Diversity …
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An investigation into the influence of targeted-Facebook advertising through mobile devices on South African consumers' advertisement perceptions
… mobile devices on South African consumers' advertisement perceptions. The form of advertising investigated was in-stream advertisements. The aim of this study was to explore the role of South African consumers' emotions in relation to these consumers' attention to the targeted in-stream …
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