Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"Advergames"”.
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Children's reactivity to embedded food cues in advergames
Contains fulltext : 149342.pdf (Publisher’s version ) (Open Access)
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Trained to eat : children's cognitive and emotional processing of snack food advergames
… interactive marketing of snack food products in advergames. Investigating the general relationship between customizing this type of advertising and cognitive and attitudinal effects was central to this purpose. The results of this study indicate that customization of game avatars can affect both …
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The impact of advergames and in game advertising on consumer behaviour: Across culture comparison between Saudi and UK
… This study explored the persuasive power of advergames and their influence on consumer behaviour across cultures. It employed a conceptual framework based on social identity theory and flow theory, using a three-phase explanatory sequential mixed methods design. In the first phase, data was …
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Realidad virtual y publicidad transmedia. Un estudio multidisciplinar del advergaming inmersivo
… multitud de líneas los próximos años. Los advergames RV se erigen como una de las sendas epistemológicas que más niveles de significado implicará, pudiendo cambiar, por sus dotes empáticos, inmersivos, de telepresencia e interactivos, la forma de entender la relación cliente-marca.
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Exploration of parental media literacy and parental mediation strategies for advertainment content featuring popular media characters
… and general television advertisements, but not advergames. They were also likely to combine active mediation, restrictive mediation, and co-viewing. The first study offers rich insights about each parent, but no clear patterns emerged related to consistent relationships between parental media …