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Showing 1 to 1 of 1 for “"AdWords Keywords"”.
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Keyword Segmentation, Campaign Organization, and Budget Allocation in Sponsored Search Advertising
… how much budget to allocate to them, and which keywords to bid on. Specifically, they must decide how to spend budget across planning horizons, markets, campaigns, and ad groups. In this thesis, I develop a simulation model that integrates the issues of keyword segmentation, campaign …