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Showing 1 to 2 of 2 for “"Ad credibility"”.
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WHEN I BELIEVE, I AM BIASED: TWO ESSAYS ON WHEN AND HOW CONSUMER BELIEFS LEAD TO JUDGMENT BIAS
… and belief-in-fate affect consumers’ hope for advertised benefits. Further, the downstream effect of hope on judgment of advertisement credibility is investigated. Essay 1 studies the impact of degree of religiosity and priming religious concepts on hope for advertised benefits. The downstream …