Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"Ad Type"”.
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Memory for Positive, Negative, and Comparison Ads: Studying Semantic Associations Between Candidates and Issues Using EEG
Political advertisements are a ubiquitous force during political campaigns. The 30-second TV spot is a particularly prominent form of political advertising, securing the bulk of advertising expenditures. Although political TV ads arouse contempt and condemnation from politicians, the media, and …
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Informative vs nostalgic advertising and their impact on brand’s attitude and purchase intention
Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-10-19 without embargo terms
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Smokers' Responses to Fearful and Disgust-Eliciting Anti-Smoking Media
… and colleagues hypotheses that anti-smoking ads are effective by means of eliciting negative emotional states, particularly disgust. In this study, we compared two sets of ads: those high in fear and disgust and those high in only fear. We hypothesized that subjective and physiological …
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Overcoming Cognitive and Motivational Barriers to Media Literacy: A Dual-Process Approach
… arguments. In this mode, media messages can persuade unconsciously.</p> <p>Using a dual-process approach, the present research investigated how specific barriers to motivation (perceptions of personal invulnerability) and processing ability (emotion-based advertising, environmental distractions) …
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Lessons on interacting quantum field theories from string theory
… in quantum field theories, explaining the advantages of string theoretic techniques over traditional approaches in answering a range of questions about interacting dynamics. In Chapter 2 we study the holographic duality between the 6d (1, 1) Ak-1 little string theory (LST) and type II …
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Towards an explication of the presence effects on information processing and persuasion: A construal level framework
… vs. systematic processing) and how this leads to persuasion in the context of mediated communication, the current study suggests an alternative framework that could provide an efficient and reasonable way of understanding the underlying psychological mechanism of the presence effects on …