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Showing 1 to 1 of 1 for “"Ad Selector"”.
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The interplay of advertising choice and involvement on psychological reactance, attitudes, and intentions in the context of online video advertising
Online video ads interrupt users’ online video watching experiences, and can exert a significant negative impact on changes in attitudes. Allowing users to choose which ads they prefer to watch is known as the ad selector, and advertisers seek to reduce the negative impacts of ads. However, few …