Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Ad Memory"”.
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The effects of multitasking and mood on ad memory: in the case of a competitive ad context
… examines the effects of mood and multitasking on ad memory in a competitive advertising context. Previous studies have examined how mood triggered holistic and analytic processing styles, and how processing style interacted with multitasking to influence ad memory. However, no previous study had …
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Correlation of neuropsychological tests with measures of atrophy in the hippocampal area
… impairment (MCI) and Alzheimer disease (AD) are important to understand and diagnose. A variety of sources, for example neuropsychological testing and MTA biomarker are used to diagnose AD and MCI. However, limited research has been done on the MTA as a biomarker for diagnosing MCI and …
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Background noise: Exploring the impact of listener multitasking on podcast advertising’s effectiveness
Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-10-19 without embargo terms