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Showing 1 to 1 of 1 for “"AR audio-enhancement"”.
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Enhancing Augmented Reality with Audio: When and why it boosts online purchase intention
Augmented reality (AR) can be considered an appealing tool for product evaluation in an online shopping context where the product is unavailable. Although this technology provides a tangible environment for product evaluation, it is mainly based on the visual aspect of product presentation. Vision …