Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 1 of 1 for “"ANZSRC::350607 Marketing technology"”.
-
A study of Marlborough winery web sites: Do their current formats encourage a beneficial winery-customer relationship?: A dissertation submitted in partial fulfilment of the requirements for the degree of Master of Professional Studies at Lincoln University
… strategy based on wine tourism and direct marketing. The study did not engage a laboratory-based website evaluation, but fieldwork captured winery owners' perceptions of how they view benefits and features of their sites. It analysed each web site using Bernet and Stricker's (2001) …