Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 17 of 17 for “"4Ps"”.
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Managing creativity in magazine publishing: the 4Ps of creativity
… and Products. A key element of this work, the ‘4Ps’ model developed is used to interpret a theorised relationship between four variables by way of proximal ‘measures’ – ones instrumentalised by reviewing cultural theory (such as genius and ‘Big C’ creativity of Weisburg 1993 and Csikszentmihaly …
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Beyond the Glass: Examining Wine Tasting Room Profitability Using the 4Ps of the Marketing Mix
… a marketing theoretical approach using the 4Ps (product, place, price, and promotion) of the marketing mix in conjunction with a comprehensive citation-based global literature review, with the goal of assessing those factors, if any, which may impact wine tasting room profitability. Our …
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An Exploration of the Adequacy of Support for EAL and ALN Learners in Curriculum for Wales
… across its blueprint. Alongside embracing the 4Ps, enabling students to become, 1) ambitious, capable learners; 2) enterprising, creative contributors; 3) healthy, confident individuals; 4) ethical, informed citizens of Wales and the world (Welsh Government, 2015) forms the curriculum’s core. …
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An Empirical Examination of Service Dominant Logic: The Theory of the Network
Marketing scholars question the ability of the 4Ps to explain higher order phenomena in modern marketing. Scholars contend that marketing's historical framework, based in product centric economic theory, constrains the 4Ps ability to form a foundation for a general theory of marketing. The focus on …
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Gamification in Marketing to Increase Customer Retention
… the lens of game development frameworks and the 4Ps of marketing. By analyzing case studies of Nike SNKRS and Duolingo, this thesis sheds light on best practices, such as the incorporation of gaming mechanics into non-gaming scenarios, adapting to gaming trends, and aligning gamification …
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Marketing management: applying the concept of the mix
… and classificatory order as the famous 4Ps. It is now just over 30 years since McCarthy provided this gloss on Borden's work and offered a generic marketing mix [product, price, promotion and place] as a means of translating marketing planning and tactics into practice [Bennett …
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Industrial Firm Technology Transfer: The role of marketing
… it challenges the efficacy of the traditional (4Ps) theory of marketing, which at its core relies on concepts that are not reflected in the study’s empirical findings, contemporary marketing theory, and contemporary marketing practice.
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Liquid crystal adaptive planar optical devices
… delay slope of the chirped gratings was tuned by 4ps/nm using a combination of heating elements and thermoelectric cooling. Finally, LC compounds were then tested for suitability as waveguiding media. It was found that both hollow fiber and planar substrate systems using an LC as the core guiding …
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Multi-impairment and multi-channel optical performance monitoring
… method is equal to 4742±100ps/nm for GVD, 200±4ps for DGD and 25±1dB for OSNR. To the knowledge of the author, these dispersion monitoring ranges are the largest reported to date for the bit-rate of 40Gbit/s with amplitude modulation formats.
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Plan de Negocios para start-up eCommerce: PuluTea
… se detalla el plan de marketing basado en las 4Ps. Dentro del cual se precisan las características del producto, la tipología de fijación de estrategia de precio, selección de tipos de distribución y medios publicitarios. Posteriormente, se ha trabajado el plan de operación, dentro del cual se …
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El Marketing mix y el posicionamiento de una marca de agua de mesa en Lima
… objetivo se dividió según las variables de las 4Ps (producto, distribución, promoción y precio) en objetivos específicos que se relacionan con elementos del posicionamiento. Para realizar la investigación, se tomó en consideración un enfoque mixto. La parte cuantitativa se midió a través de una …
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Schemes of ion acceleration employing high energy, petawatt laser pulses
… front surface. An optimal arrangement of ∆T=4ps and ∆z=10μm, is reported for 85nm CD foils, achieving deuteron and proton spectral peak energies of 27MeV/n and 35MeV, respectively. This surpassed what was achieved by the single, full beam pulse on 85nm foils, despite containing 25% less laser …
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Mode switching from component manufacturer to system supplier - requirements, opportunities and best practices. A resource-based reflection on R&D
… is an aspect model and the advancement of the 4Ps innovation model.The normative contribution to knowledge and practice provides new understanding with reference to product hierarchy and its subdivision into component and system. The conceptual contribution of this thesis is the development of …
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Novel techniques and materials for optical telecommunication systems
… bandwidth. The output was in the form of 2 - 4ps nearly transform-limited solitons, the width of which depended on pump power. A series of characterisation measurements on this laser is presented. These include autocorrelation and optical spectrum measurements of the pulses, frequency resolved …
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The Interpretation of Marketing Actions and Communications by the Financial Markets
… of classical marketing constructs, including the 4Ps, 3Cs, consideration of external factors, and the amount of space given to management, operations, accounting, and financial measures. First, using this unique dataset, I determine which metrics executives are likely to be discuss taking into …
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Evaluating marketing strategies in promoting rural horse racing for tourism development at Umzinyathi District Municipality
… is similar to the marketing strategy tools of 4Ps. As marketing is a “continually evolving discipline and as such can be one that organization and firm find themselves left very much behind the competition if they stand still for too long”. The motivational theory was adopted by the researcher …
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Digital enhancement techniques for fractional-N frequency synthesizers
… jitter performance at wake-up is bounded below 4ps after less than 4ns. This demonstrates almost instantaneous phase settling. This unique capability enables tremendous energy saving by turning on the clock multiplier only when needed. This energy proportional operation leverages idle times to …