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Showing 1 to 1 of 1 for “"2019-2024 elections"”.
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From military papa to cuddly grandpa : explaining Prabowo Subianto’s rebranding strategy in the 2024 Indonesian presidential election
… to a warm and friendly “Cuddly Grandpa” in the 2024 election. Using a qualitative approach, this research explores the political incentives that motivated Prabowo to undergo the rebranding process. Combining rebranding theory, personal branding theory, and political personalization theory …