Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 32 for “"1505 Marketing"”.
-
Structural design framework for online loyalty programmes
Research into the structural design of online loyalty programmes is conspicuous by its relative novelty. The trend has been to extend traditional offline loyalty programmes into this new environment even though considerable differences exist between the two domains. At the same time web start-up …
-
An Internet adoption framework for marketing by small business enterprises in developing countries
… proposes an Internet adoption framework for marketing in small business enterprises, particularly in developing countries. The proposed framework could be incorporated as part of the business strategies for small business enterprises to assist owner/managers plan for exploiting the Internet …
-
Urban planning and the place marketing model : an application to cities and provinces in Viet Nam
… and regions around the world have applied a marketing approach to place planning and to attracting development resources. Several scholars have analysed this trend in order to define a new approach to the economic planning of places based on the principles of marketing, now called ‘place …
-
The mediating role of attitudes in using investor relations websites
Public listed companies have been utilising their web presences to achieve many different goals including serving their Investor Relations (IR) functions. These functions can be regarded as effective when their intended users are satisfied with the information and facilities provided on companies’ …
-
A study of current strategies and position and an analysis of the market prospects for the export of Australian dairy products to Malaysia
… of the Australian dairy industry, the marketing strategies of Australian dairy companies, the marketing strategies of major competitors, public policy influencing dairy industry development in Malaysia and concludes with a SWOT analysis of the market for dairy products in Malaysia from …
-
The relationship between strategic orientation and firm performance : evidence from small and medium enterprises in Malaysia
Recent research in business and marketing has highlighted the importance of the concept of strategic orientation or ‘strategic directions implemented by a firm to create proper behaviours for the continuous superior performance of a business (Gatingnon and Xuereb 1997, p.78). This study seeks to …
-
A conceptual framework for assessing the role that corporate hospitality plays on customer loyalty and purchase intentions
… at special events and draws upon relationship marketing theory to test the impact of the practice on brand equity, specifically customer loyalty and purchase intention. The research sought not only to explain the phenomena and the constituent parts of a CH experience but to also understand how …
-
Determinants of cultural event tourist motivation
… and events, and the associated effective marketing strategies necessary to attract these tourism markets.
-
Examination of outsourcing of components and finished products from Australia to companies in China : inter-firm business problems, solutions and business success factors
Manufacturing structures have partly changed from high levels of vertical integration to outsourcing during the past twenty to thirty years. As a result, outsourcing has often become the preferred choice for labour intensive products. In Australia, many companies have increased their outsourcing of …
-
The impact of foreign versus local aspects of country-of-origin on Chinese consumers' evaluation of home and foreign products
… an area of continuous interest in international marketing is the influence of the country of origin (COO) effect on prospective purchasers of products. Although the effects of COO has been an active research area for many years, increased globalisation has resulted in a shifting of focus from a …
-
The role of country-of-origin (COO) and brand effects on Asian consumers’ apparel choices in Thailand
In this study, the role of country-of-origin (COO) and brand effects on consumers’ evaluation of apparel products is investigated in an Asian country. The purpose of this study is to explore the attitudes of Asian consumers in purchase decision-making associated with fashion-clothing product …
-
Trends of the incentive travel market in Australia
The first part of the research set out to establish the types of companies which use incentives, with particular emphasis on-incentive travel and the trends in usage. In line with these objectives, a survey targeting the top 500 companies in Australia was undertaken.
-
An industry perspective of travel and tourism distribution channels
The objective of this thesis is to identify the various external influences affecting travel and tourism distribution channels in Australia. Particular reference is paid to the issue of whether the retail travel agent and the tour wholesaler will retain their respective roles as major distribution …
-
The potential of the Japanese student market for Australia: the overseas travel expectations and preferences of Japanese tertiary students
While young females have received considerable attention, relatively little research has examined other groups within the Japanese youth travel market. The young Japanese, like their western counterparts, have a strong desire for leisure activities, in particular, overseas travel. Among them, …
-
A conceptual and empirical investigation of the determinants of consumer satisfaction within the context of special events : attribute- and value-based perspectives
It is widely achnowledged that special events serve a number of functions in contemporary societies. These include developing the social cohesion within, and between communities; improving public infrastructure; bringing 'new' money into hose economies; and showcasing host destinations... This …
-
The effect of newness of physical surroundings on theme park visitors' repurchase behaviour
… services from rivals and improving the marketing performance of service firms, in particular in high 'facility-driven' leisure services such as theme parks. However, the effect of the level of newness of physical surroundings on repurchase behaviour and the method for measuring the …
-
Adoption and diffusion of Internet and Web technologies in hotel marketing: a study of hotels in Thailand and Australia
… importance of the use of the Internet as a marketing tool in the hotel industry, the factors that affect the adoption of Internet and Web based marketing activities (IWMA) by the hotel industry have not yet been fully investigated. There have been no comprehensive studies about the …
-
A model of consumer decision-making for the adoption of Thai food in Victoria, Australia
… provide a basis for the creation of sustainable marketing strategies in this context, the purpose of this research has been to develop 'A Model of Consumer Decision-Making for the Adoption of Thai Food in Victoria, Australia'. In the testing of this model, a combination of qualitative and …
-
Consumer behaviour in computer mediated environments: implications for marketers
… Internet. The aim was to explore and suggest to marketing managers how and why people behaved as they do whilst searching and shopping online. The literature suggested a few key consumer behaviour variables such as: the role of the Internet in consumer decision-making, the psychological concept …
-
Temporal, spatial and thematic analysis of special events in Victoria (1997)
Tourism and its related products have received increasing attention within many communities as a viable addition or replacement to some traditional industries which might have downsized, or ceased to exist. Much of the acceptance is based on the professed ability to produce economic, social and …
Page 1 of 2