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Showing 1 to 2 of 2 for “"100% Pure New Zealand"”.
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A Case Study of the ‘100% Pure New Zealand’ Tourism Campaign: What are the Impacts of the 100% Pure New Zealand Tourism Campaign in Shaping Visitors’ and Locals’ Perspectives?
The “100% Pure New Zealand” is an official campaign of New Zealand that has promoted New Zealand tourism to the world since 1999 (Tourism New Zealand, 2017b). As it is one of the most successful tourism campaigns around the world, I am inspired to explore the case study of this campaign thoroughly. …
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The micro geopolitics of (eco)tourism: Competing discourses and collaboration in New Zealand and Brazil
… of collaboration, case studies were chosen in New Zealand and in Brazil that encompass public and private actors in (eco)tourism such as government agencies and small-scale tour operators. The 100% Pure New Zealand campaign, Kuaka New Zealand Education Travel, and Silves and Itacar in Brazil …