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MARKETING ΤΩΝ ΥΠΗΡΕΣΙΩΝ ΤΩΝ ΚΡΟΥΑΖΙΕΡΩΝ (ΓΙΑ ΟΤΙ ΑΦΟΡΑ ΤΗΝ ΕΛΛΑΔΑ)

Hasan, SyedAthens University Economics and Business (AUEB)1986

THIS THESIS EXAMINES THE MARKETING OF CRUISE SERVICES WITH REFERENCE TO GREECE. IT ANALYSES THE MARKETING POLICIES PURSUED AT PRESENT BY GREEK CRUISE OPERATIONS AND IDENTIFIES THEIR KEY PROBLEMS. IT THEN PROCEEDS TO PROPOSE POLICY CHANGES IN KEY AREAS OF THE MARKETING MIX, SUCH AS PRICING, …

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