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Showing 1 to 1 of 1 for “"(public) audience engagement"”.
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Advocacy on Facebook: A Content Analysis of How Small Los Angeles- Based NPOs Use Social Media to Engage Audiences
… Angeles to understand their social media use and audience responses. Prior research has distinguished three broader engagement strategies used by Nonprofit Organizations (NPOs), including information provision (awareness-raising), action-related messaging (mobilizing), and community-building …